How to Earn as an Expert

Fallon is a premium, expert-led wellness platform. Not algorithm-driven.

Created as an antidote to surface level self-care, and the clutter of social media, Fallon delivers curated wellness deep dive sessions and insights from leading voices in wellness.

Why Fallon? Professional Brand Alignment

  • Creators don’t always want to be on “influencer” platforms, run by algorithms. Fallon’s edge:

  • Curated, expert-led positioning (“you’re part of the leading voices in wellness”). Wellness content online is saturated with unverified advice.

  • No tacky ads, no follower-count pressure — just quality content.

  • Chance to be associated with events, and eventually the Fallon app.
    Affordable enough to scale globally, premium enough to ensure high perceived value.

  • Audiences are seeking evergreen trusted, expert-led content — packaged beautifully and delivered without noise. “This isn’t just content — it’s legacy wellness knowledge, packaged beautifully.”

Marketing & Exposure for You

  • Fallon invests in PR, paid ads, and influencer partnerships. - Featured profiles on Fallon + socials.

  • Inclusion in press campaigns.

  • Reciprocal promotion of your personal platforms.

  • Unlike social media, your content won’t vanish — Fallon is your evergreen showcase. That means your session can help people for years. “Film once, help forever.”

The Fallon Audience

  • Age range: 20s–70s, with a strong 30–55 core.

  • Primarily female, however inclusive of men, aspirational, wellness-conscious, willing to invest in health and lifestyle.

  • Subscribers want quality over quantity — they pay for trust and transformation.

Positioning for Creators & How to Earn

On Fallon, you don’t just get a one-off payment — you get a platform where your content becomes evergreen income. We market you to a global audience, give you a direct share of subscription revenue you bring to Fallon, and align you with a premium brand in wellness. It’s a space for expert-led content, professional storytelling, and long-term income.

Multiple Revenue Streams:

  • Baseline filming fee (£40–£100 per video, bespoke per creator/length/effort etc).

  • Written Content fee (£30-£100 per article).

  • Ongoing income stream from subscriber revenue share: £5/month from every subscriber you bring in (for as long as they stay subscribed only, excluding any promotional months, e.g. first month free). Tracked with referral links or unique sign-up codes.

  • Tiered Incentives: Higher % as your subscriber base grows, (e.g. £5 at 0–50 subscribers, £7.00 at 50–200, £8.00 at 200+). This makes Fallon a passive income model — the more you nurture the following, the more that can be earned.

  • Upsells: Promote your e-books, products, coaching, events etc. directly to Fallon subscribers.

Will you become an expert voice for real wellness, with an evergreen impact? Help Fallon transform the way wellness knowledge is shared – The Fallon Way.

Please follow our filming perimeters here before submitting.

Disclaimer

Fallon reserves the right, at its sole discretion, to review, edit, decline, or remove any submitted content. Submission of content does not guarantee publication, promotion, or payment. Fallon is not liable for any costs incurred in the production of content unless otherwise agreed in writing. By submitting material, you agree that Fallon may adapt, edit, or withhold the content as it sees fit, without obligation to provide reasons or compensation beyond any expressly agreed fees.